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Job Overview A forward-thinking digital marketing agency in Denmark is looking for a data-driven SEO Specialist. You will be responsible for managing all search engine optimization activities, such as content strategy, link building, and keyword strategy, to increase rankings on all major search networks. You will also manage SEM campaigns on Google, Yahoo, and Bing in order to maximize ROI.
Optimizing website copy and landing pages for search engine marketing.
Performing ongoing keyword discovery, expansion, and optimization.
Researching and implementing content recommendations for organic growth.
Execute tests, collect and analyze data and results, identify trends and insights for maximum ROI.
Track, report, and analyze website analytics and PPC initiatives and campaigns.
Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
Optimize copy and landing pages for search engine marketing.
Perform ongoing keyword discovery, expansion and optimization.
Research and analyze competitor advertising links and content strategies.
Develop and implement link building strategy to improve domain authority.
Work with the development team to ensure SEO best practices are properly implemented on the backend.
Recommend changes to website architecture, content, linking and other factors to improve SEO positions.
Proven SEO experience managing campaigns for multiple clients.
Solid understanding of performance marketing, conversion, and online customer acquisition.
In-depth experience with website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).
Working knowledge of HTML, CSS, and JavaScript development and constraints.
Knowledge of ranking factors and search engine algorithms.
BS/MS degree in a quantitative, test-driven field.
Flexible working environment with remote work options.
Access to premium SEO tools (Ahrefs, SEMrush, Moz).
Collaborative team culture with regular social events.
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